How to Make Money in Online Marketing
♫ Wednesday, January 4th, 20121. Market research:
In order to start accepting customers and cleaning their clothes, you would first have to have a building to house your dry cleaning business. So once you choose your area, you must then build your building, and name your cleaning business. In this case we’ll call the business “ABC Cleaners”. The name of your business should easily let people know what you are offering. You would not try to get too cute with the name of your dry cleaning business, so apply the same principles to your website.
2.Choose a domain name for your website:
Let’s take a few moments to review some things about # 2. This seems like such an easy thing to do, but I have seen studies that have given hard numbers of as many as 56% people who purchase hosting, give up before ever deciding on a domain name! Best advice is to choose your domain name before purchasing your hosting. Which happens to be # 3. Once you have you business, now you have to pay your landlord.
3. Find a reliable hosting service:
Once you have the doors to your dry cleaners open, you have to let the public know that you exist. So that brings us to # 4; advertising. This is where the differences between offline and online marketing start to become harder to duplicate. If you had a dry cleaners, you could put up signs, lights, balloons, and anything else you would need to let the neighborhood know you were open for business. Most of the neighborhood would soon know about you, if only because they had to pass by your location to get in and out of the neighborhood. Online businesses can’t make you look at their storefronts. Instead they must advertise to bring in potential customers. Finding the right spots for your ads is the key. If you do not know how this is done, get with someone who will teach you for free. There are some great coaches out there, but you have to find a reliable one, who can be trusted to really show you how to make money online.
4. Advertise:
Be more than just a laundry person. If you are not already, then you either want to become, or hire someone who is an expert in dry cleaning. It is a proven fact that being seen as an expert, or at least a consultative resource in a field, increase the likelihood of people doing business with you. A dry cleaner who can tell a customer how they can remove certain stains at home is more likely to build a loyal customer base than one who simply bleeds his customers for an extra buck or two over charging for stain removal. If you want to know how to get money online, that is how you build value.
5. Build a list of subscribers:
Backtracking just a bit, # 5 is by far the trickiest part of the process. If there was a such thing as perfect “buyer lists”, then the big corporations would own all of them already. Don’t get me wrong, they do have lists, but the internet is still so new, it is still possible for individuals to compete for a share a just about any market. Get money by first giving value, and gaining trust. If you plan on succeeding in making money online, then this is the most important thing you could ever remember.
6. Sell to your list:
Once you have delivered enough information to you visitors, and have gained their trust, you are in the perfect position to offer them your product or service. This should be in the form of a solution to whatever it was that first lead them to your website. In some cases you will be able to make instant sales. In others you will have to lead your prospects through a sales cycle. Automation is pretty much a requirement for customer follow-up, as your prospects flow through your sales funnel.
