There are two distinct styles for online marketing, one is business marketing, the other is website marketing. The goal of web site marketing is to have people conduct an online search through the major search engines for products and or services and find your website. Many things are involved in web site marketing and once a business is able to get them all moving in the same direction together, there is a great chance they will experience a major flood of new visitors to their web site thus using their products or service once again generating a residual income.
One the other side are businesses that heavily promote their availability aimed at the internet users more so than the search engines. Buying internet advertisements, sending out emails and other promotional marketing materials that are designed to bring visitors to their online web sites, are just a few of the online marketing strategies being used today.