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Archive for October 22nd, 2007

The New Ways of Custom Publishing

Monday, October 22nd, 2007

There are many ways that businesses can create texts, documents and entire novels by publishing in-house. Custom publishing is the way for heavy content driven businesses to repurpose content and reuse it or sell it to make a profit. The trick is content management of different styles of content.

Large content laden organizations are finding new content management solutions. One of the solutions is to use a framework within the organization, an online XML content server that is able to read all types of content without the need to create or adhere to a DTD or XML Schema. There are products now that can take a company’s entire content base and make them and their code searchable. Not only resulting in lists of files, but actual pieces of content, visible graphs and charts, music and other media files. Repurposing Content forcustom publishing.

Publishers of large text books and encyclopedia makers can sort through their mass amount of content, move all of their previous paper-content online, and create small texts or specific texts specifically written for a particular school or a single professor.

A medical information publisher can now send specific online physician reference portals precisely focused to a certain medical practice, without sending the entire library of unnecessary information.

When you have a large volume of work that applies to everyone only a little bit you are not being as effective as if you were to specialize a group of information specific to one thing and help out one specific person or field a lot more.

Custom publishing is done in several ways. One company, The Oxford University Press, used an XML content server to build an online resource for African American Studies. With the new content management system in place, a person searching the system for Oprah Winfrey would find not just files but photos, television clips and other media. An entire virtual encyclopedic library of information can now be accessed by entering in one keyword.

Publishing companies look to repurpose content in order to make it profitable and save time and money in the process. Why re-write the entire “about the author” section, when you are going to need it and use it later in another product. Being able to pull text and documents from different sources saves a company time. For example, If you are a book maker and you want to sell a new version of a classic novel, you are obviously keeping most of the classic novel in place and only have the foreword re-written, no need to rewrite a whole novel.

A professor, who will be teaching his students the Canterbury Tales next week, could create and bind a custom-built textbook from an online resource, just by paying a small monthly fee to access the materials. The Internet is where people are accessing their information. Information providers are finding that by making their information accessible with a small fee, they are still reaping a profit.Looking into a XML content server could save you time and even make you money in the end.

Retiring Baby Boomers – A New Real Estate Market Dynamic

Monday, October 22nd, 2007

More than a few stories have been written about the fact the first person of the baby boomer generation received social security on October 15, 2007. What many people are missing is the coming impact on the real estate market.

In many ways, baby boomers have been driving the real estate market. Yes, low interest rates were certainly a large factor, but the sneaky secret of the past red hot market was the fact that many of the real estate transactions happening were for second homes, not primary residences.

What was fueling this rush to by second homes? Baby boomers who are in the latter part of their primer earning years! They have put their kids through school and paid down much of their home debt, which means their expenses are down. At the same time, their income is at the highest it will ever be as they have risen to the high paying positions at or near the top of the corporate and business ladder.

So, what impact will the first baby boomer getting social security have? None for now. It does foreshadow a near future, however, with a dramatically altered real estate market. As the baby boomer generation continues to the age, they will be looking to offload those second homes. Many will also be downsizing to live off the cash in their homes. This portends two things amongst others.

First, the inventory of the real estate market is going to by higher than normal over the next 20 plus years. While this will sway the market towards buyers, it will be a gradual and smooth slope that will not shock the market.

The other big impact will be liquidation. Specifically, how will aging baby boomers turn their biggest retirement asset, their home equity, into a liquid form they can use to live on? More and more will start looking to the controversial reverse mortgages. We can expect to see conflict and controversy in this area as these very costly loans inevitably are used to take care of seniors.

For many years, people have been pointing to the potential impact of the population bulge known as the baby boomers. With the boomers now ready to access social security, the way we think of finances is going to have to change, but slowly so.